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At GHAYA, we define “PURPOSE” as the reason for being,  a human conscious intent to do something with meaning. Applied to organisations, purpose is a shared intent on why an organization exists and how it positively contributes to people and planet. 

Guided by the United Nations Sustainable Development Goals, we are committed to creating shared value for all stakeholders – including customers, employees, partners, and society at large. We believe that this approach is key to achieving success, and strive to inspire businesses to join us on this journey towards a more sustainable future.

As part of our commitment towards creating a better world, we are particularly proud to showcase the leadership of the UAE. The region has made significant strides in fostering a purpose-driven economy that prioritizes social and environmental impact alongside financial success. By highlighting these inspiring examples, we hope to encourage and inspire others to follow suit, and together, create a more just and equitable world.


Our Purpose

Unlocking the true potential of business as a force for good by aligning purpose with profit.

Our Vision

A world of lasting peace and universal dignity.

Our Mission

Enabling global prosperity.  One purpose-led business at a time. 

Our Values

COMMITMENT to live a purposeful life
COURAGE to change ourselves and others
INTEGRITY in everything we do
PASSION to drive impact


Joseph E. Stiglitz Nobel Laureate in Economics

“Like the dieter who would rather do anything to lose weight than actually eat less, this business elite would save the world through social-impact investing, entrepreneurship, sustainable capitalism, philanthro-capitalism, artificial intelligence, market-driven solutions. They would fund a million of these buzzwordy programs rather than fundamentally question the rules of the game – or even alter their own behavior to reduce the harm of the existing distorted, inefficient and unfair rules.”