Creating Systemic Change for People and Planet



From Purpose

To impact


About us

We are a “purpose2impact” consultancy dedicated to helping businesses find purpose and maximise performance  to scale impact.  We catalyze positive change by inspiring, empowering, and transforming leaders and organisations by putting purpose at the heart of everything we do.  


Guided by the United Nations Sustainable Development Goals (SDGs), we are committed to fostering mutual value creation and aligning our efforts with the Inner Development Goals. Through our comprehensive approach, we aim to facilitate a profound and sustainable transformation that not only benefits our clients but also contributes to the pursuit of global prosperity. 

our definition of purpose

The purpose of business is to create value through profitable solutions for both people and planet.


We define success as the value we create for all stakeholders, including employees, customers, communities, and the planet. It should be measured not just by profit, but by metrics such as sustainability, social responsibility, and purposeful leadership. It should encourage individuals and businesses to take responsibility for their impact on society and the environment, and to work towards creating a more just and equitable world. By embracing this new definition of success, we can inspire others and create a ripple effect of positive change that will benefit generations to come. So let us strive for excellence, not just for ourselves, but for the world around us.


At GHAYA, we collaborate with our clients to tackle their most challenging and promising opportunities. Whether it’s transforming their businesses, making a greater personal impact in society, or forging partnerships to achieve more significant outcomes than any single organization could alone, we’re here to help. Our approach involves building systems of transformation that can drive change at personal, scale and systemic levels. We always take a human-centered and purpose-driven approach, considering the full system and honing in on where transformation is most needed.



We are thrilled to unveil our latest project “Purpose 4 Impact”, a groundbreaking program tailored for university students across the UAE. This initiative isn’t merely about education; it is about igniting a flame within our youth, guiding them to uncover their passions, align them with societal needs, and unleash their potential for meaningful change.


Our vision

One planet, one humanity, one system. 


Our Mission

Enabling global prosperity. One purpose-led business at a time.

Our Values

COMMITMENT to live a purposeful life.
COURAGE to change ourselves and others.
INTEGRITY in everything we do.
PASSION to drive impact.


Our purpose

Unlocking the true potential of business as a force for good by aligning purpose with profit.



Purpose-driven, fact-informed

We adopt a forward-thinking approach to uncover your organization's purpose, enhance performance, and scale your impact—envisioning possibilities and guiding you towards sustainable growth Read More

Driven to inspire

We don’t lecture—we inspire, evoke, compel. Using the power of purpose, we bring ideas to life in creative ways that get a gut-level response and truly help people see new opportunities to create meaningful impact.Read More

Unleash capabilities in the system

We don’t treat symptoms; we engage systems. We believe that you already possess the keys to your greatness. Our approach ensures that your team can, and will, achieve more than it realized it could.Read More



More than just an ideal, the Purpose Movement is a dynamic force that aims to give business in the Middle East and Africa a purpose for impact. In essence, The Purpose Movement encapsulates the profound idea that businesses can be powerful catalysts for positive change when guided by a higher purpose. GHAYA stands as a torchbearer of this movement, fostering a community of like-minded individuals committed to integrating purpose into the very core of everyday business. This holistic approach ensures that every business decision aligns economic growth with social and environmental progress. As part of The Purpose Movement, GHAYA seeks to inspire and mobilize others to join us on this transformative journey. Through collaborative initiatives, strategic partnerships, and transparent business practices, we aim to demonstrate that purpose-driven business decisions can lead to both prosperity and positive societal impact. By leveraging the collective power of our community, we aspire to create a ripple effect that reshapes the business landscape into a force for enduring, positive change.

What We Offer


– We help you define your purpose, the WHY your organisation exists and what profitable solutions it can create to the problems of people and planet.

– We embed that purpose into your strategy and governance.

– We co-design  your performance metrics, aligned with your purpose.

– We measure the impact of your purpose on your performance and value creation.

– We help you maximise performance to scale impact in years not decades.

– We customize, scale and evolve your culture to bring your purpose to life and ensure that your people speak the same unspoken language.

We set the foundations  for your people to connect their personal purpose to your organisational purpose and unlock the greatest amount of untapped potential in the history of your organisation.   



– We scale your leaders to scale your impact, in years and not decades.

-We take your leaders on a 6 months journey to ignite their purpose, transform their mindsets and expand their consciousness to reach unparalleled efficiency. 

-We prepare your leaders to scale transformation across the entire organisation, once they have self mastered their own journey

-We help you define your ecosystem of stakeholders to unlock the highest level of mutual benefits and value creation.

-We help you identify the road blocks and pain points to impactful system value creation. 

-We redesign you to play in the infinite game of business where you become your own competition. 


Purpose Building Transformation

Purpose is the reason why companies exist and how they create value for the benefit of people and the planet. We partner with leaders who want to transform their organizations from business as usual to a purpose-based approach for greater performance and long term value creation. We work alongside them to define their purpose, envision a new future, and then co-create the strategy, culture, and leadership capacity to make that future real..

purpose building transformation1

Leaders Inner Development

The foundation of any transformation often lies in the exploration of one’s own perspectives and role in the world. We partner with leaders who want to transform their organisations for greater impact. As we approach the next two decades, leaders must adapt and evolve at an unprecedented pace. Our mission is to assist organizations in cultivating purpose-driven leadership that is rooted in self-awareness, innovation, and adaptability. We aim to accomplish this on both, an individual and collective level, utilizing human-centered practices, evolutionary intelligence and neuro science to empower leaders to take ownership of their work challenges and facilitate personal growth to drive transformative change within their organizations and contribute to societal transformation.

Societal Transformation

Our methodology revolves around a collaborative approach, where we engage closely with business leaders and philanthropists to understand their unique goals and challenges. We conduct thorough research and analysis to identify key leverage points for impact within their respective industries and communities. Drawing on insights from diverse stakeholders, we co-create tailored strategies that encompass sustainable business practices, innovative solutions, and inclusive policies.  Through rigorous implementation, we guide organizations in integrating these strategies into their operations, fostering a culture of social responsibility and environmental stewardship. 

societal transformation1
THE PLEDGE Main banner image1

Leadership Development Experiences

GHAYA revolutionizes leadership development through immersive experiences tailored to drive profound personal growth. Our programs immerse individual leaders in dynamic environments, blending real-world team dynamics and business challenges to ignite personal transformation.  Our approach commences with comprehensive stakeholder interviews and a rigorous leadership assessment to pinpoint pivotal themes. Participants then embark on a journey encompassing in-person or virtual workshops that delve into self-mastery, team leadership, and organizational leadership. Through experiential learning and hands-on fieldwork, participants receive personalized coaching and feedback, empowering them to unleash their full leadership potential.

Executive Coaching

GHAYA redefines executive coaching as a bespoke service tailored to elevate leaders to unprecedented levels of success. Our executive coaching program is meticulously crafted to provide unparalleled support, guiding leaders through a transformative journey towards peak performance.  We commence our executive coaching service with a comprehensive assessment, delving deep into the leader’s strengths, challenges, and aspirations. Through personalized one-on-one sessions, our expert coaches work collaboratively with executives to unlock their full potential and achieve their professional goals.  Our holistic approach encompasses a diverse range of strategies, from enhancing leadership skills to fostering emotional intelligence and resilience. Through ongoing support and feedback, executives are empowered to navigate complex challenges with confidence and decisiveness.  


Coaching 3


We welcome your questions and thoughts, and
always enjoy meeting new people.

Scroll to Top