Creating Systemic Change for People and Planet



From Purpose

To impact




At GHAYA, we define “PURPOSE” as the reason for being, a human conscious intent to do something with meaning.
GHAYA is a “purpose2impact” consultancy dedicated to catalyzing positive change by inspiring, empowering, and transforming leaders and corporations. Our mission is rooted in the pursuit of impact beyond mere profitability, beginning with a focus on purpose. Guided by the United Nations Sustainable Development Goals (SDGs), we are committed to fostering mutual value creation and aligning our efforts with the Inner Development Goals. Through our comprehensive approach, we aim to facilitate a profound and sustainable transformation that not only benefits our clients but also contributes to the pursuit of global prosperity.



We define success as the value we create for all stakeholders, including employees, customers, communities, and the planet. It should be measured not just by profit, but by metrics such as sustainability, social responsibility, and purposeful leadership. It should encourage individuals and businesses to take responsibility for their impact on society and the environment, and to work towards creating a more just and equitable world. By embracing this new definition of success, we can inspire others and create a ripple effect of positive change that will benefit generations to come. So let us strive for excellence, not just for ourselves, but for the world around us.

Owning your success. We are partners in your success. In the process of addressing your challenges, we work alongside your teams to empower, enable, and help you show up at your best.



OUR CLIENTS ARE LEADERS COMMITTED TO DOING BUSINESS WITH PURPOSE AND FOCUSED ON TRANSFORMATION. They are the ones who are leading the way in creating institutions, movements, experiences, products, and services that drive economic growth and long-term value creation. At GHAYA, we collaborate with our clients to tackle their most challenging and promising opportunities. Whether it’s transforming their businesses, making a greater personal impact in society, or forging partnerships to achieve more significant outcomes than any single organization could alone, we’re here to help. Our approach involves building systems of transformation that can drive change at personal, scale and systemic levels. We always take a human-centered and purpose-driven approach, considering the full system and honing in on where transformation is most needed.



It is with great pride that we announce the release of the “WORLD WITH PURPOSE White Paper,” meticulously prepared for the Ministry of Economy and the Ministry of Culture of the United Arab Emirates.

This groundbreaking White Paper is the culmination of insights, discussions, and resolutions generated during the inaugural World with Purpose Summit (WWP), 1st Edition 2023, organized by GHAYA. At this summit, thought leaders, visionaries, and influencers converged to explore and address crucial issues shaping our world. To view the full paper, click here:


Our Purpose

Unlocking the true potential of business as a force for good by aligning purpose with profit.

Our Mission

Enabling global prosperity. One purpose-led business at a time.

Our Values

COMMITMENT to live a purposeful life.
COURAGE to change ourselves and others.
INTEGRITY in everything we do.
PASSION to drive impact.


Our Vision

A world of lasting peace and universal dignity.



Purpose-driven, fact-informed

We take the long view to envision where you want to take your business—imagining what’s possible, then helping you build up to it in a realistic way. Read More

Driven to inspire

We don’t lecture—we inspire, evoke, compel. Using the power of purpose, we bring ideas to life in creative ways that get a gut-level response and truly help people see new opportunities to create meaningful impact.Read More

Unleash capabilities in the system

We don’t treat symptoms; we engage systems. We believe that you already possess the keys to your greatness. Our approach ensures that your team can, and will, achieve more than it realized it could.Read More



More than just an ideal, the Purpose Movement is a dynamic force that aims to give business in the Middle East and Africa a purpose for impact. In essence, The Purpose Movement encapsulates the profound idea that businesses can be powerful catalysts for positive change when guided by a higher purpose. GHAYA stands as a torchbearer of this movement, fostering a community of like-minded individuals committed to integrating purpose into the very core of everyday business. This holistic approach ensures that every business decision aligns economic growth with social and environmental progress. As part of The Purpose Movement, GHAYA seeks to inspire and mobilize others to join us on this transformative journey. Through collaborative initiatives, strategic partnerships, and transparent business practices, we aim to demonstrate that purpose-driven business decisions can lead to both prosperity and positive societal impact. By leveraging the collective power of our community, we aspire to create a ripple effect that reshapes the business landscape into a force for enduring, positive change.

What We Offer


Guiding humanity toward a brighter future through business starts with a profound understanding of WHY your company exists. Without this clarity, there is no guiding compass to remain steadfast on your authentic path. “The purpose of business is to create profitable solutions to the problems of people and planet; not to profit by creating problems for people and planet” Colin Mayer.


At the heart of any thriving business beats the pulse of its culture—a dynamic force that determines its fate. The tapestry of conscious cultures is woven uniquely, reflecting the diverse individuals within them. Yet, they share common threads—trust, accountability, transparency, integrity, loyalty, egalitarianism, fairness, personal growth, and a bedrock of love and care. Together, these elements craft a narrative of purpose and interconnectedness, shaping a business environment where success is not merely transactional but a harmonious dance of values, fostering a resilient and prosperous future.


Impactful businesses thrive under the guidance of purposeful leaders. These leaders act as the guardians, the pioneers of positive transformation. They steer the business towards its purpose, rejecting a zero-sum, trade-off mentality and instead seeking creative, synergistic solutions for all stakeholders. Without enlightened leaders, the evolution towards global prosperity remains an unfulfilled aspiration. 

In the pursuit of global prosperity, the significance of stakeholder ecosystems is paramount. These ecosystems, comprised of interconnected individuals, organizations, and communities, serve as the bedrock for meaningful impact. Recognizing that businesses are not isolated entities but integral parts of a larger web, fostering robust stakeholder relationships becomes paramount. By actively engaging with stakeholders, businesses can navigate complexities, adapt to changing dynamics, and collectively contribute to a more prosperous and sustainable global future.

Purpose Building Transformation

Purpose is the reason why companies exist and how they create value for the benefit of people and the planet. We partner with leaders who want to transform their organizations from business as usual to a purpose-based approach for greater performance and long term value creation. We work alongside them to define their purpose, envision a new future, and then co-create the strategy, culture, and leadership capacity to make that future real. To achieve this, we conduct a comprehensive evaluation of the unique strengths and opportunities of an organization, we embed purpose at the core of the strategy and governance, we put purpose into practice by defining actions aligned with all stakeholders and finally, we measure the impact that purpose brings to profitability and long-term value creation.

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Leaders Inner Development

The foundation of any transformation often lies in the exploration of one’s own perspectives and role in the world. We partner with leaders who want to transform their organisations for greater impact. As we approach the next two decades, leaders must adapt and evolve at an unprecedented pace. Our mission is to assist organizations in cultivating purpose-driven leadership that is rooted in self-awareness, innovation, and adaptability. We aim to accomplish this on both, an individual and collective level, utilizing human-centered practices, evolutionary intelligence and neuro science to empower leaders to take ownership of their work challenges and facilitate personal growth to drive transformative change within their organizations and contribute to societal transformation.

Societal Transformation

Our methodology revolves around a collaborative approach, where we engage closely with business leaders and philanthropists to understand their unique goals and challenges. We conduct thorough research and analysis to identify key leverage points for impact within their respective industries and communities. Drawing on insights from diverse stakeholders, we co-create tailored strategies that encompass sustainable business practices, innovative solutions, and inclusive policies.  Through rigorous implementation, we guide organizations in integrating these strategies into their operations, fostering a culture of social responsibility and environmental stewardship. 

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Leadership Development Experiences

GHAYA revolutionizes leadership development through immersive experiences tailored to drive profound personal growth. Our programs immerse individual leaders in dynamic environments, blending real-world team dynamics and business challenges to ignite personal transformation.  Our approach commences with comprehensive stakeholder interviews and a rigorous leadership assessment to pinpoint pivotal themes. Participants then embark on a journey encompassing in-person or virtual workshops that delve into self-mastery, team leadership, and organizational leadership. Through experiential learning and hands-on fieldwork, participants receive personalized coaching and feedback, empowering them to unleash their full leadership potential.

Executive Coaching

GHAYA redefines executive coaching as a bespoke service tailored to elevate leaders to unprecedented levels of success. Our executive coaching program is meticulously crafted to provide unparalleled support, guiding leaders through a transformative journey towards peak performance.  We commence our executive coaching service with a comprehensive assessment, delving deep into the leader’s strengths, challenges, and aspirations. Through personalized one-on-one sessions, our expert coaches work collaboratively with executives to unlock their full potential and achieve their professional goals.  Our holistic approach encompasses a diverse range of strategies, from enhancing leadership skills to fostering emotional intelligence and resilience. Through ongoing support and feedback, executives are empowered to navigate complex challenges with confidence and decisiveness.  


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We welcome your questions and thoughts, and
always enjoy meeting new people.

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